ACTIF LAUNCH - now we're talking

African Clothing and Textile Industry federation (ACTIF)is a not-for-profit organisation that represents the interests of the cotton and textile industries in Sub-Saharan Africa. The ACTIF Fashion Show Launch was a trade, capacity building and entertainment event in conjunction with USAID-COMPETE aiming to identify and educate upcoming designers on commercializing their designs. COMPETE - The Compettitiveness and Trade Expansion Program - is a regional program that aims to improve trade in East and Central Africa and is funded by the US Agency for International Development, USAID (www.competeafrica.org)

The Fashion Show, organised by Moo Cow and produces by PHAT Africa featured designers fro all over East Africa Including:

Stella Atal and Xenson Senkaaba from UGANDA

Paradise Fashions and Mafi Habeshigna from ETHIOPIA

PARADISE:


MAFI:


Mapozi Designs and Jamilla Vera Swai from TANZANIA

JAMILLA:


Patricia Mbela, Viva Africa na Ki2 from KENYA

PATRICIA MBELA:


Accessories from Magik Grace, Maro Designs and Africa Adorned in KENYA

AND

Jane Wairimu and Michael Nzokia from BIFA (Buruburu Institute of Fine Arts) and Christine Murage from Macensal Fashion School were the three student designers from KENYA.

MIKE NZOKIA:


CHRISTINE MURAGE:


We also cannot forget the people who made it work, PHAT Africa, the production crew; Moo Cow, Fashion Show co-ordinators and backstage crew; HAIR by Revlon with celebrity hairstylist Randolph leading his team; MAKE-UP by Suzie Beauty and Fatu; CHOREOGRAPHY by 'yours truly' ME!!!; and MODELS from KINKEY Models and MOCHEZ.

Participating Designers (LtoR), Mahlet of MAFI, Rachel of Ki2 and Genete of Paradise:



Guest designers (LtoR), Lucy Rao of Rialto Fashions, Monica Kanari of Occassions and Days and OJ Hakim of African Heritage:



(LtoR) Anne McCreath of Kiko Romeo, Patricia Amira and Mustafa Hassanali:



Guest of Honour, Prime Minister Raila Odinga:




AND THAT'S NOT IT!!!

The next day, all the designers attended a 'buyers workshop' that was led by leading buyers from around the world!